AJ Cousulting Google AdWords

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star Improve Your Existing Google AdWords Account

Over the years I have analyzed and transformed existing Google AdWords accounts to improve them and make them much more profitable.

* Your existing account can be reviewed and fine-tuned using my years of experience as a Google AdWords Consultant.

* The goals of your business, combined with the unique nature of your business and your market will be integrated to maximize the Google AdWords program to its fullest extent.

After an analysis of your Google AdWords account is done, you will receive a summary report, with my observations and specific recommendations of what can be done to improve your existing account.

If you need me to complete the changes for you, I can implement the new recommendations for you in the fastest time, with the experience to do it right... the first time.

"The key for our firm has been that we did not need to add any staff or other "hidden" cost like the use of our own time as Alex did it all from beginning to end - no hassles just results."

Robert R. Braun Jr.
President and CEO

More Testimonials Here!

star Improve Your AdWords Quality Score

One of the things I am most often asked is -
"Can you improve my Quality Score?"

Yes, I can.

Improving Quality Score in Google AdWords is really an entire process.

I have been effective in raising Quality Score for my clients because I pay attention to every detail of the Google AdWords system.

Everything in Google is meant to work interactively, and everything affects everything else. That is why improved Quality Score is a result of a completely effective Pay Per Click campaign, set up and maintained properly.

Rather than trying to "raise" or improve Quality Score, I will usually work on improving the most critical aspects of my client's campaigns. Depending on a variety of conditions, as well as variations or changes in Google's algorithms, the Quality Score may improve... but your campaign and your results will definitely improve!

In my experience it is more practical to look at Quality Score as a measurement used to detect a problem, not as a goal to reach.

When you have keywords with low Quality Score you should be alerted to a problem. These will usually be low performing keywords for you, and should be reviewed for their performance and value.

However, I would note that I have seen some keywords with low Quality Scores which actually perform quite well. They just need to managed properly to maximize their performance. So lower Quality Score is not necessarily all negative.

Yes, Quality Score is definitely important. It will affect your ad position and your cost-per-click. But it is important to remember that Quality Score is a result of a series of factors.

After a new client of mine sees the results of their improved AdWords accounts as a result of our work together, they never seem to bring up Quality Score again. Somehow when you are making money and everything is working, Quality Score seems to become less of an issue.

Can I improve your Quality Score?

Sure I can.

Can I improve your entire Google AdWords account?


Give me a call or send me an e-mail and we can talk about how I might help you.

star Manage Your Existing Google AdWords Account

AJ Consulting can manage any, or all, aspects of your Google AdWords marketing campaigns, including -

  • Researching and refining your most important keywords
  • Reporting on any significant account activity
  • Providing accurate data on a regular basis

There is a common false belief that you can just set up a Google AdWords account and leave it to run itself.

It has been my experience that even a properly set up Google AdWords campaign and account will require regular maintenance and upkeep. If left unattended, an account will function well for a while, but will degrade over time.

There are many reasons for this, but the primary one is that conditions change. The market changes, Google changes, people change.

The other reason is that, new opportunities open up over time.

An existing Google AdWords account can always be improved, and often this is done by expanding the account to include new opportunities. These opportunities were either not known at initial setup, or develop over time due to changing conditions.

As a Google AdWords Consultant, I usually manage my client's Google AdWords accounts by maintaining a monthly retainer with them.

This retainer allows me to do the following things to keep their Google AdWords account in top shape:

  • Check the account on a regular basis for keyword positioning, ranking, and bidding. Changes in the market place will change the conditions for the account, and if these changes are not responded to in a timely manner the account will lose both position, and response rates.
  • Monitor the account for any unusual activity. This is important because any changes in activity can rack up costs very quickly.


  • Look for and respond to new opportunities for the Google AdWords account when they arise, or when needed. If you don't stay ahead of the game in this business, you will fall behind quickly.


  • "Scrub" the account by adjusting for non-performing keywords over time. As conditions change, less effective keywords will bog down the account, and drag down the performance of the better performing keywords.


  • Expand the account as business grows. Without proper expansion, my client's business cannot grow in a holistic way.


Like many other aspects of running a successful business, without a commitment to long-term results, and without consistent, applied effort... your results will degrade over time and you will pay for it in the long run.

By having a professional Google AdWords Consultant like myself manage your Google AdWords account you can maximize your potential for effective results.

You can relax and know that your account is handled properly, and that you are doing everything possible to be successful using the Google AdWords program.


star Contact Me Now for Clear Answers

Google is hugely powerful. If you want to make the most of every opportunity that Google AdWords has to offer, you can unleash the full power of Google by working with me!

You can take advantage of my free consultation any time that is convenient for you. I will answer any questions you have, clearly and concisely, and will respect your time and privacy.

Feel free to contact me today and we can talk about how I can help your business grow by using the most powerful marketing tool available to you - your own Google AdWords program.